Unleash The Brawn Of Big Data With Small Steps

(Photo credit: Eoin McNamee, from Forbes)

A big gap exists between the possibilities of Big Data and its use in making better business decisions. Studies show that although ROI of 241% can be generated by using Big Data, only 11% of marketers use it in their decision making activities.

And, one of the reasons for this disconnect is that Big Data can be daunting. One solution is to start with baby steps and progress from there. This is what Caesar's Entertainment and Rapid Racking, a UK-based manufacturer have done.

Read the full article by +Sandra Zoratti on Forbes here.