Thanks to consumers’ increasing use of mobile devices and social media, the volume and variety of data points continue to mushroom at a dizzying pace. What are the challenges and opportunities arou...
Mario's insight:
This infographics has it all - what makes Big Data big, challenges and goals in using it and how to develop a game plan.
See it on Scoop.it, via Big Data for Organisational Leaders
Mario, I like the section in the infographic about variety of data retailers collect - they can easily obtain structured and semi-structured, but what about Pinterest, for example, and how all that unstructured data of images of items people are interested in? What are retailers going to do to be able to make sense of it, from an automated perspective?
ReplyDeleteThe retailers are still trying to work out how to process some of the unstructured data, especially images. There are already methodologies that have been developed for this purpose, e.g. Google Search by Image. However, I think we are still only at the beginning of being able to use the available unstructured data in a meaningful way.
DeleteAnd, retailers specifically are only starting to turn to Pinterest. Some are still trying to work out what to do with Twitter and Facebook. So, the automated processing is still some time away.