Big Data's Big Blind Spot

(from Forbes)

Data can help envision the future, but it isn't the future. On the other hand, what makes us human most likely is the unpredictability of our behaviour. And, this cannot be handled easily by Big Data. Because our behaviours will lead to Big Swings that are not easily handled by Big Data.

Or to put another way, "Black Swans" will always be there at some point in time.

You can read the full article by Rick Segal from +gyro on Forbes here.