What's Your Big Data Worth?

Business leaders wanting to value their data are facing significant obstacles from outdated accounting practices. A positive development, however, is the fact that data has been added as an asset class during the +World Economic Forum  Summit in Dubai.

And, some Gartner clients are now asking not only how to become information-driven but also how to generate revenues from the data assets they own.

Also, according to John Lewis from Nielsen, a common mistake was "falling in love" with own data and disregarding external sources, such as industry or consumer data.

Full article on +InformationWeek by Ellis Booker can be accessed here.