What A Data-Driven Culture Buys You

A survey by the +Economist Intelligence Unit of 530 C-Level executives found a very strong correlation between company's financial performance and how it views data collection, analysis and sharing.

Companies that considered themselves ahead of peers financially also paid strong attention to the way they collected, analyzed and used data. The reverse link was also very strong.

Elissa Fink from +Tableau Software, the company that sponsored the survey, speculated that the reason for the results can be very simple "If you're on top of your data, you're probably more aware of your financial performance".

Full article on +InformationWeek by Ellis Booker can be accessed here.