So What If You Have Big Data? Without Data-Driven Processes And Products, It’s Useless

Mountains of data, or Big Data, on their own are not very useful. The key here is leveraging Big Data better than the competition.  And, there are two main ways to achieve this: through data-driven processes or through data-driven products.

To become a data-driven organisation delivering exceptional value the steps to follow are these:

- capture everything centrally;

- get a data scientist;

- productize your data.

Read the full article from +John De Goes on +TechCrunch here.