Businesses in a range of industruies are finding new ways to use the data available to them. Quite often business as usual gets in the way of any Big Data initiatives. After all, humans (and organisations) are inherently resistant to change.
Here are some examples of organisations using data to transform their businesses.
Human resources - Caesars Entertainment is analysing health insurance claims of its employees. Since 2009 the company has saved $4.5 million.
Product Development - Zynga, the game maker behind Farmville, captures 25 terabytes/day and uses that data for customer service, quality assurance and new feature research. For example, in FarmVille 2, animals were made more central because, surprisingly for the company, players interacted more with them than originally expected.
Operations - UPS combined GPS information and data from fuel efficiency sensonrs to reduce fuel consumption by 8.4 million gallons and cut 85 million miles off its routes.
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